From Golden Arches to AI McDonald’s Reshapes Fast Food Industry

This strategic shift towards modern technology isn't just about being relevant; it's also about rethinking how a multinational fast-food business can grow its operations to never-before-seen levels, operate more profitably, and customize consumer experiences.
McDonald's, the well-known fast-food chain famous for its Big Macs and golden arches, is going through a dramatic makeover. McDonald's has continuously changed to keep up with the changes, from its modest origins as a single drive-in restaurant in 1940s California to a worldwide giant feeding millions of people every day. Now that the age of AI and machine learning is upon us, the business is once more at the forefront of innovation. McDonald's is leading the digital transformation rather than merely keeping up with it by adopting AI and generative AI technology. This strategic shift towards modern technology isn't just about being relevant; it's also about rethinking how a multinational fast-food business can grow its operations to never-before-seen levels, operate more profitably, and cu
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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