How This Startup Raised $2 Million Without a Pitch Deck—and Is Quietly Disrupting Global Product Sourcing

We're leveling the playing field, making it easier and more affordable for anyone to create custom products.
In September 2024, a new player emerged in the world of global manufacturing and e-commerce—Cavela, a groundbreaking platform founded by Anthony Sardain. Combining artificial intelligence with a vast private manufacturing network, Cavela is transforming how businesses source products. Positioned as the world's first virtual sourcing agent, Cavela’s innovative approach addresses a fundamental challenge in the industry: simplifying the process of creating custom products for businesses, especially small and medium-sized enterprises. The Cavela Solution: AI-Driven Product Sourcing Simplified The global e-commerce boom has empowered businesses of all sizes to sell products online, yet a major pain point remained: product creation and sourcing. While platforms like Shopify made online
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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