Adobe used its annual Summit conference in Las Vegas on April 20, 2026 to announce a significant expansion of its agentic AI ecosystem, bringing technology companies, agencies and system integrators into a unified platform designed to orchestrate customer experience at enterprise scale.
At the centre of the announcement is Adobe CX Enterprise, a new end-to-end agentic AI system that consolidates how businesses manage their customer lifecycle, from data and content to journey orchestration and campaign performance.
According to the press release, over 20,000 global brands currently build on Adobe's platform, and CX Enterprise is positioned as the agentic layer that sits on top of that existing infrastructure, making agents reliable, auditable and context-aware rather than isolated tools.
