Unilever, a large consumer goods corporation, has taken the lead in adopting artificial intelligence (AI) and digital technologies into its operations. AI is playing a significant role in Unilever's efforts to develop faster and smarter while remaining dedicated to sustainability. Unilever has remained committed to leveraging AI to drive innovation, increase efficiency, and advance environmental goals. The company's strategy has been to incorporate AI into many elements of its operations, including product creation, customer interaction, and supply chain management.
AI in Research and Development
Unilever's R&D teams have utilised AI to revolutionise the way they find, develop, and market new products. Unilever's use of machine learning and high-performance computers enables them to make significant discoveries about human biology and the interactions between the body and microbiome. This data-driven strategy enables the company to identify and forecast industry trends, ensuring that its products meet evolving client demands.
Unilever employs cutting-edge technology into product creation, from pioneering skincare products that leverage microbiome research to promote skin health to developing Axe A.I., a next-generation deodorant aimed at Gen Z that draws on 46 terabytes of data and 6,000 ingredients.
