Virgin Voyages introduced its first AI Crew assistant at Google Cloud Next in Las Vegas on April 23, 2026. Named Rovey, the assistant will launch on VirginVoyages.com to help Sailors navigate cruise planning with personalized recommendations built around their travel style, pace, and interests.
Rovey is the first expression of Project Ruby, Virgin Voyages' enterprise AI platform co-developed with Google Cloud.
Built on Gemini Enterprise Agent Platform, Gemini models, and BigQuery, Project Ruby is designed as an intelligence layer connecting every part of the Virgin Voyages experience, from initial inspiration through to booking and beyond. Seven expressions are planned across the full Sailor journey. Rovey is the first.
