Walgreens Expands Retail Media Business Through New Partnership With Rokt

Walgreens Advertising Group has expanded its retail media ecosystem through a new partnership with Rokt, bringing artificial intelligence and machine learning driven offer placement to the order confirmation page on Walgreens dot com. The agreement makes it possible for non endemic brands to reach millions of Walgreens shoppers immediately after checkout, a moment the companies describe as both high intent and underutilised within retail media.

Abishake Subramanian, group vice president of consumer marketing, loyalty and Walgreens Advertising Group, said the retailer remains focused on connecting advertisers with shoppers who demonstrate strong repeat engagement. He said “We are committed to connecting brands with one of the most loyal and engaged consumer bases in the country.” He also said “By expanding our retail media ecosystem with AI powered capabilities, we’re giving advertisers new ways to engage customers in meaningful moments while creating incremental value for Walgreens.”

Walgreens said the post transaction experience is a year in the making and was built to feel natural and helpful for customers who regularly shop online with the company. The new experience surfaces relevant brand safe offers after checkout while leaving the transaction flow unchanged. Walgreens said the collaboration also gives advertisers access to its first party pharmacy, retail and photo audiences along with the millions of daily shoppers who complete orders on Walgreens dot com.

Craig Galvin, chief revenue officer at Rokt, said the company sees significant opportunity in applying its post purchase technology to a large national retailer. He said “We are very excited to work with a respected household name like Walgreens to deliver real time relevance for Walgreens Advertising Group’s audience of consumers nationwide.” He added “Together, we’re planning to unlock a new monetisation channel that enhances the customer experience and delivers measurable performance at scale, while also putting Walgreens’ in house initiatives at the forefront to maximise the company’s customer experience.”