Council Post: The Growing Fear of a Digital Footprint

The increased use of advanced algorithms and AI in digital advertising relies on the collection of vast amounts of personal data. This practice can lead to a pervasive sense of distrust among audiences, who are increasingly aware of and sensitive to issues surrounding the privacy of their digital footprints. As algorithm technologies evolve, so too does the public's understanding and apprehension of how their personal information is being tracked, stored, and utilized.Generation Alpha, the first cohort to grow up immersed in the digital world from birth, exemplifies this shift in awareness. Studies indicate that by their first birthday, the average Gen Alpha child will have over 100 photos of themselves posted on social media​. This early exposure highlights the urgent need for transpare