Affiniti Raises $17M to Elevate SMB Finance with AI

Affiniti’s approach to financial services is centered on trust and accessibility, ensuring that small and medium-sized businesses can integrate fintech solutions seamlessly
Small businesses in America are a significant economic force, employing nearly half of the workforce and contributing 43.5% to the nation's GDP, that’s according to the U.S. Chamber of Commerce. But small and mid-sized businesses (SMBs) face significant financial challenges. In the U.S., 22% struggle to pay bills, and 72% have less than four months of cash reserves. This precarious situation is exacerbated by dwindling margins, fluctuating inflation, and increasing uncertainty surrounding tariffs. Consequently, sectors such as HVAC, pharmacies, and medical clinics are burdened by rising costs and decreasing reimbursements. Many of these businesses still rely on outdated methods like spreadsheets and paper invoices, further compounding their difficulties. Affiniti identified a gap i
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Picture of Upasana Banerjee
Upasana Banerjee
Upasana is a Content Strategist with AIM Research. Prior to her role at AIM, she worked as a journalist and social media editor, and holds a strong interest for global politics and international relations. Reach out to her at: upasana.banerjee@analyticsindiamag.com
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