“AI video looks better, but it doesn’t feel like cinema.” “We kept hearing the same thing from creators: AI video looks better, but it doesn’t feel like cinema,” said Alex Mashrabov, founder of Higgsfield AI and former head of AI at Snap. “There’s no intention behind the camera.”
That critique became the foundation for Higgsfield AI, a generative video company focused on bringing cinematic language into AI video, not by enhancing visual fidelity, but by giving creators direct control over how the camera moves through a scene.
Now, AI video doesn’t have to feel lifeless.This is Higgsfield AI: cinematic shots with bullet time, super dollies and robo arms — all from a single image.It’s AI video with swagger.Built for creators who move culture, not just pixels. pi
Higgsfield AI Thinks Generative Video Still Lacks One Critical Thing
- By Anshika Mathews
- Published on
While platforms like Runway, Pika Labs, and OpenAI focus on visual fidelity, Higgsfield has prioritized the grammar of film which is the motion, perspective, and spatial composition that shape a story.
