Insight and Bessemer Bet $22.5 Million on Sweep to Build the Agentic AI Layer for CRMs

We’re focused on proving that agentic AI can deliver real operational value and making sure our customers never fall behind.”
Sweep, a New York-based startup building agentic AI for go-to-market operations, has raised $22.5 million in Series B funding led by Insight Partners, with continued participation from Bessemer Venture Partners. The funding comes amid growing demand from enterprises looking to embed AI deeper into their internal systems, particularly across customer-facing functions. Founded in 2021, Sweep develops a platform that automates workflows inside widely used tools like Salesforce and HubSpot. Its software is designed to monitor CRM systems continuously, flag misalignments, recommend or implement improvements, and provide teams with real-time operational insights. Unlike traditional automation platforms that rely on fixed triggers or scripts, Sweep’s agentic layer learns from system metadata
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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