The Role of Primary Research in the World Of AI and Data Analytics with Tim Lawton

Primary research is crucial in the rapidly evolving landscape of AI and data analytics. By directly collecting fresh data through surveys, interviews, and experiments, organizations gain unique insights and a competitive edge. This firsthand information allows for the development of tailored strategies, validation of hypotheses, and the discovery of trends not visible through secondary sources. As AI and data analytics continue to transform industries, the role of primary research in guiding these advancements is indispensable.This week we have Tim Lawton, co-founder and co-CEO of SightX. Tim's innovative approach to solving complex problems in data analytics has uniquely positioned SightX to address the gaps in consumer and market research, despite his background in investment banking and