“No good AI strategy without data strategy”: Snowflake’s Jeff Hollan

At the recent Snowflake Summit, Jeff Hollan, Head of Apps and Developer Platform, laid out a vision for how the cloud data company aims to embed AI deeper into enterprise workflows. Speaking to a room of conference atendees, Hollan introduced Snowflake Intelligence, a ready-to-run business application designed to provide ChatGPT-style interactions, but specifically grounded in an organization’s internal data. The pitch is clear: make corporate data as easy to query as a Google search, but with enterprise-grade security and control. What Snowflake is actually building promises to push AI as a central component of enterprise decision-making. Making Enterprise Data Conversational The core problem Snowflake Intelligence addresses is accessibility. As Hollan noted, tools like ChatGPT