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Council Post: What’s On Advertisers’ Minds Regarding Generative AI?

This multi-pronged approach could pave the way for the ethical and sustainable growth of AI-powered advertising, fostering a future where creativity thrives alongside responsible innovation.
Part One The Dilemma of Advertisers: Implementing Ethical AI Governance  Agencies are pumping out refreshed AI governance amidst the boom of generative AI technology. But with the C-suite focused on grand pronouncements, employees grapple with real-world ethical dilemmas that haven't been addressed. In the storm surge of generative AI, advertising’s flood walls stand in the form of revamped AI governance that guide concerns around transparency, consumer privacy, and the unauthorized use of data. Advertising leaders are directing employees towards AI governance measures, yet they are falling short in providing effective methods to smoothly incorporate these measures into current workflows. With a lack of practical guidance, employees are facing difficult-to-answer, yet funda
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Picture of Rachael Chudoba and Giorgio Suighi
Rachael Chudoba and Giorgio Suighi
Rachael is a Senior Strategist at a top creative technology agency within Interpublic Group. Specializing in Digital Humanities, she merges literature, history, and philosophy with computational tools. Her research focuses on algorithmic updates and AI integrations to enhance citizenship behaviors on social media platforms, earning her recognition for AI thought leadership & Giorgio is a seasoned Global Executive and Marketing Leader with 14+ years of experience, excelling in innovative solutions and strategic insights. His expertise in statistical modeling, data science, and machine learning consistently surpasses expectations. Known as an industry trailblazer, Giorgio's hands-on leadership style inspires and mentors organizational managers, strategists, and analysts, setting high standards for success.
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