Part One
The Dilemma of Advertisers: Implementing Ethical AI Governance
Agencies are pumping out refreshed AI governance amidst the boom of generative AI technology. But with the C-suite focused on grand pronouncements, employees grapple with real-world ethical dilemmas that haven't been addressed.
In the storm surge of generative AI, advertising’s flood walls stand in the form of revamped AI governance that guide concerns around transparency, consumer privacy, and the unauthorized use of data. Advertising leaders are directing employees towards AI governance measures, yet they are falling short in providing effective methods to smoothly incorporate these measures into current workflows. With a lack of practical guidance, employees are facing difficult-to-answer, yet funda
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Mukundan Sivaraj
