Hotwire Announces Global AI Innovation Team and AI Product Suite

Hotwire, a worldwide communications and marketing firm, has established a global AI Innovation team and released its first proprietary AI tool, GAIO.tech. This revolutionary platform offers novel insights into brand reputation, impact, and recommendations given by AI chatbots including ChatGPT, Claude, Gemini, and Perplexity. GAIO.tech is the first of a planned series of AI technologies and consulting solutions targeted at assisting global businesses in using AI into their marketing and communications strategies to improve business outcomes. Sven Winnefeld, Vice President of AI Innovation at Hotwire, has been selected to oversee this programme. Winnefeld will lead the AI team throughout Hotwire's worldwide organisation, advising customers on AI strategy and communications programmes