Numa’s $32M AI Bet is Set to Transform Car Dealerships Across North America—Here’s How

Numa, the Oakland-based AI startup, has secured $32 million in a Series B funding round, positioning itself as a transformative force for car dealerships across North America. Led by Touring Capital and Mitsui — a Japanese conglomerate and major shareholder in auto giant Penske — the round also saw participation from Costanoa Ventures, Threshold Ventures, and Google’s AI-focused Gradient Ventures. The new capital infusion brings Numa’s total funding to $48 million and sets the stage for a new chapter in the company’s mission to modernize the automotive industry with AI-driven customer service solutions. Numa’s journey to this point has been unconventional but strategic. Founded in 2017 by Tasso Roumeliotis, Andy Ruff, Joel Grossman, and Steven Ginn, the company initially foc