Leaders Opinion: How Temperature Affects ChatGPT with Rachael Chudoba

Temperature is a crucial factor in fine-tuning the output of Large Language Models (LLMs) like ChatGPT and Bard. In this context, temperature is a hyper-parameter borrowed from statistical physics that allows users to control the balance between creativity and coherence in generated text. Rachael Chudoba - Senior Strategist, Planning & Research of Performance Art weighed in on the matter, “Magic has always existed in the space between logic and creativity. To tap into that magic, ChatGPT users must understand the nuances of temperature settings. Within advertising agencies, how teams choose to fine-tune temperature settings will vary across departments. For creative brainstorming, higher temperatures introduce more randomness within responses, surprising copywriters with angles th