Yamini Anandan

DICK'S Sporting Goods is the largest US sporting goods retailer, operating over 850 stores nationwide and serving athletes and outdoor enthusiasts across every category of sport and activity.

Yamini Anandan drives GenAI-powered retail transformation across customer experience and operations at DICK'S Sporting Goods, bringing experience from Dell Technologies, where she led content modernization and knowledge management through AI-powered workflows. Her background spans product leadership at Razorfish and Digitas, giving her a distinct perspective on how AI can connect personalization, autonomous operations, and scalable content creation within a single strategic architecture.

Previously at Dell Technologies, she spearheaded an enterprise content modernization initiative using generative AI. This program was projected to deliver nearly $300M in operational cost savings by transforming how they manage content at scale.

"AI will transform retail from a series of transactions into an intelligent, end-to-end system where data, decisioning, and creativity are seamlessly connected. The future lies in unifying personalized experiences, autonomous workflows, and scalable content creation, enabling organizations to move faster, operate smarter, and continuously adapt to customer needs. The true differentiators won't just adopt AI, they will embed it into the core of how retail is built, operated, and experienced," Yamini told AIM Media House.