SAP’s planned acquisitions of Prior Labs and Dremio suggest the company is pursuing a different vision for enterprise AI than the large language model (LLM)-centric systems that have dominated the market since ChatGPT’s release.
In May, SAP announced plans to acquire German AI startup Prior Labs and invest more than €1 billion over four years to expand the company into a frontier AI research lab focused on structured enterprise data. Around the same time, SAP also announced plans to acquire Dremio, a data lakehouse company focused on interoperability and AI-ready enterprise data infrastructure.
SAP CTO Philipp Herzig framed the company’s strategy around structured business data rather than general-purpose language models “The greatest untapped opportunity in enterprise AI wasn’t large language models; it was AI built for the structured data that runs the world’s businesses,” Herzig said in SAP’s announcement.



