Notion Believes the Best Software Works the Way Your Brain Works

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“We want to help people build software that works the way their minds work,” said Akshay Kothari, Notion’s co-founder and Chief Operating Officer. “Our dream is that you just need one product, and it covers a lot of the core software use cases.” For much of its early life, Notion was known as a flexible notes app. Clean, customizable, and widely adopted by individual users and small teams. But over the past two years, the company has been methodically recasting itself into something else. A deeply integrated workspace platform, built to centralize the scattered workflows of modern teams, and now powered by AI. Its newest feature, an AI-based meeting transcription and notetaking tool, marks Notion’s entry into a competitive category dominated by startups like Otter, Circle
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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