PeMa Quadrants for 2025

The 2025 PeMa reports leverage primary research surveys, briefing calls, and secondary research, incorporating both quantitative and qualitative data. These reports evaluate vendors' operations across multiple dimensions, including financial health, growth trajectory, customer confidence, client reach, work delivery capabilities, technological advancements, employee expertise, and support infrastructure. Vendor success is assessed using two critical dimensions: Penetration (Pe) and Maturity (Ma). By mapping vendors’ relative positions on the PeMa Quadrant, the reports provide a detailed view of each company’s approach to market penetration and technical maturity, offering valuable insights into their operational strategies and performance. The PeMa Quadrant categorizes vendors into