Enterprise AI, in production.
    Four desks, one beat.

    Retail · News

    11x Lands $24 Million to Disrupt Sales Automation—Here’s How They’ll Change the Game

    With the new funding, 11x plans to invest heavily in research and development, expand its product offerings, and enhance customer service.

    Last updated

    11x Lands $24 Million to Disrupt Sales Automation—Here’s How They’ll Change the Game

    Sales and marketing teams have long grappled with a fragmented landscape of specialized tools, leading to operational inefficiencies and inflated costs. 11x, an innovative AI startup is poised to revolutionize Go-to-Market (GTM) operations. With its flagship product Alice, 11x offers a comprehensive solution that automates lead sourcing, multi-channel prospect engagement, personalized messaging, and meeting scheduling. The recent addition of Jordan, an AI phone representative, further enhances the platform's capabilities in lead qualification and outbound calling. By harnessing advanced AI technologies, 11x aims to replace disjointed toolsets with streamlined, automated workflows, positioning digital workers as a cornerstone of modern business operations.

    The transformative potential of 11x has not gone unnoticed in the tech investment world. The company recently secured an impressive $24 million in Series A funding, spearheaded by Benchmark and backed by a roster of notable investors including Quiet Capital, SV Angel, Abstract Ventures, and HubSpot Ventures. This substantial investment will fuel 11x's mission to redefine sales automation and drive significant improvements in operational efficiency. As 11x continues to push the boundaries of what's possible in sales and marketing technology, it's not just offering a new tool – it's reimagining the entire landscape of how businesses connect with and convert their prospects.

    Founded in 2022 by Hasan Sukkar, 11x is set to transform the landscape of digital work with its innovative AI-driven digital workers. The company’s technology aims to streamline Go-to-Market (GTM) operations by automating tasks traditionally handled by human employees. This approach promises to reduce the burden on revenue teams and refocus their efforts on more strategic activities.

    Addressing a Fragmented GTM Landscape

    The GTM tools landscape has become increasingly fragmented over the past two decades. The influx of specialized software—ranging from CRMs and marketing automation tools to sales engagement platforms—has led to operational inefficiencies and ballooning costs. Keith Fearon, 11x’s Head of Growth, highlights how the proliferation of these tools has created a convoluted system, with each new addition requiring its own integrations and maintenance. This complexity has negated the efficiency gains these tools were intended to provide.

    by AIM Media HouseFree · No paywall

    Keep reading. It's free.

    Create a free Deployed account to finish this story and every story on the site. Choose the briefings you want with it:

    or

    No credit card. One click to unsubscribe. Already a reader? Sign in

    About the author

    Anshika Mathews

    Anshika is the Global Media Lead for AIM Media House. She holds a keen interest in technology and related policy-making and its impact on society.

    Related stories