Accenture announced on June 23 the launch of Accenture Edge, a new business designed to help mid-market companies harness AI and technology, extending the consulting giant's large-enterprise expertise to businesses with annual revenues between $300 million and $3 billion.
The mid-market segment represents an estimated $240 billion total addressable market growing at a high single-digit rate, according to the company.
Accenture has built mid-market capabilities through a series of acquisitions, with the new business expanding that effort into a dedicated operating structure rather than a smaller version of its enterprise offering.
