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    AI Deepfakes Are Everywhere And Hive’s CEO Says You Deserve to Know What’s Real

    Our goal is to be that first line of defense, so everyone can have a better experience on the internet.

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    AI Deepfakes Are Everywhere And Hive’s CEO Says You Deserve to Know What’s Real

    Kevin Guo and Dmitriy Karpman launched Hive with a clear vision which was to use artificial intelligence to tackle one of the internet’s most pressing problems content moderation at scale. As online platforms exploded in size, traditional moderation methods, reliant on human reviewers, struggled to keep up. Guo and Karpman, both deeply familiar with AI's potential, saw an opportunity to build a system that could process vast amounts of digital content quickly and efficiently.

    The internet has become an immense network of interconnected information, hosting an ever-expanding volume of content. Every day, billions of people share texts, images, videos, and audio across digital platforms, contributing to the staggering 328.8 million terabytes of data generated daily. While this digital expansion has facilitated communication and commerce, it has also created significant challenges in content moderation, brand safety, and intellectual property protection.

    Hive, a Silicon Valley-based AI company, addresses these challenges through a suite of APIs designed to analyze, classify, moderate, and generate content at scale. Its technology enables companies to filter harmful material, enhance search capabilities, and create AI-driven media. With a portfolio of deep learning models trained on an extensive dataset annotated by a distributed workforce, Hive has positioned itself as an essential tool for digital platforms, advertisers, and enterprises navigating an increasingly complex online environment.

    The Growing Demand for Automated Content Moderation

    As digital platforms grow, so does the demand for content moderation solutions. Online spaces must be managed to prevent exposure to harmful material, maintain compliance with regulations, and ensure a safe user experience. Traditional moderation methods rely on human review, but given the scale of daily uploads, manual moderation is impractical. The global content moderation industry was valued at $10 billion in 2022 and is expected to reach $26 billion by 2023, reflecting the increasing need for scalable AI solutions.

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    About the author

    Anshika Mathews

    Anshika is the Global Media Lead for AIM Media House. She holds a keen interest in technology and related policy-making and its impact on society.

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