AI Massage Startup Aescape Raised $83 Million and Is Taking Over Fitness

Today wellness and recovery are core aspects of fitness, Aescape is carving out a unique space with its AI-powered robotic massage technology. The New York-based startup, founded in 2017 by serial entrepreneur Eric Litman, has built a team of veterans from companies like Amazon, Uber, and Apple to redefine how people experience recovery. This week, the company secured $83 million in fresh funding in a strategic round led by Valor Equity Partners, an early investor in Tesla and SpaceX bringing its total funding to $128 million.

Aescape’s Partnership with Equinox

Aescape first made headlines last year when it launched its robotic massage system in select Equinox locations in New York City. Equinox, known for its high-end approach to fitness, was quick to integrate Aescape’s technology into its wellness offerings. The response was immediate, high engagement, strong demand, and even a noticeable increase in memberships. As a result, Equinox is now expanding the partnership, rolling out Aescape’s AI-powered massage experience to 60 locations nationwide.

"Aescape immediately resonated with our members, offering a private, effective, and highly personalized massage experience—on their time," said James Gu, Senior Director of Spa at Equinox. "This partnership reflects our commitment to having the most advanced recovery solutions available, and we’re excited to bring it to more locations across the country."