In 2012, Airtable’s founders, Andrew Ofstad, Howie Liu, and Emmett Nicholas, set out to create something audacious—a product that could serve multiple industries, solve a variety of problems, and do it all with the flexibility of a low-code platform. It was a daunting vision, building a horizontal product capable of handling everything from tracking bugs and marketing campaigns to managing cattle ranching and even finding baby formula. But, as with all great startups, the early days were filled with struggles, from prototyping to finding their ideal customer profile.
Over the years, Airtable’s vision began to take shape. The slow build paid off. Today, the company boasts a customer base of over 300,000 organizations, including industry giants like Amazon, Netflix, and Nike. Their platform now serves 80% of the Fortune 100, raised $1.36 billion in funding, and reached an $11 billion valuation. With the low-code movement firmly established, Airtable has gone global, opening its first international headquarters in London. Yet, amidst these achievements, Airtable continues to push boundaries, and its latest product launch—ProductCentral—marks the next chapter in their story.
Introducing ProductCentral
