Amazon announced on June 3, 2026 that customers searching in the Amazon Shopping app will now see AI-generated images appear below the search bar as they type, images that shift and refine in real time with each word added, illustrating the product the customer is describing before they have finished describing it.
Customers often know what they want visually but lack the vocabulary to describe it in a way that returns useful search results. Amazon's examples, "cowl neck" for a shirt with a draped collar, "rattan" for furniture with woven side panels, illustrate the gap the feature is designed to close.
A customer who types "shirt with draped collar" will see AI-generated images of cowl neck styles appear as suggestions, can tap the one that matches their vision, and will be directed to real products with similar visual characteristics. The feature is live in the US for apparel and home categories, with more categories planned over time.
