Bath & Body Works is teaming up with Accenture in a multi-year partnership aimed at overhauling the retailer's technology platforms and bolstering growth through artificial intelligence and personalized customer experiences.
The home fragrance and personal care company announced the collaboration on Thursday, revealing plans to modernize its core digital infrastructure and leverage cutting-edge technologies like generative AI to drive sales.
"Our collaboration with Accenture is about having a strong technology foundation and scaling the power of digital, data, and AI to deliver new levels of customer experiences, agility and performance," said Gina Boswell, CEO of Bath & Body Works.
