Bridgeline Digital, Inc., a leading provider of marketing software, has announced the release of Smart Search by HawkSearch, featuring AI-powered concept and image search with Generative AI (GenAI) capabilities, now available to the general public.
Empowering Online Shopping Experience:
Smart Search harnesses the latest advancements in AI, including large language models (LLMs) and vector databases, to enhance online shopping search functionality. The update introduces three key capabilities: Concept Search, Image Search, and GenAI.
Concept Search:
This feature interprets the intent behind a customer's search to deliver products that align more closely with their needs. Customers can describe their requirements, and Smart Search automatically generates a relevant shopping list. For instance, specifying preferences like "white flowers for Southern California gardens with fragrant blooms" would prompt Smart Search to suggest Gardenia and Star Jasmine.
