Catalyst Brands is expanding its use of artificial intelligence as it builds a shared operating platform across a portfolio of retail brands that includes JCPenney, Brooks Brothers, and Aéropostale.
In a recent Forbes interview, Kumar “Kartik” Kartikeya, Senior Vice President and Chief Digital and Technology Officer at Catalyst Brands, described the company’s strategy as combining brand independence with centralized capabilities in data, technology, and supply chain operations.
Catalyst Brands was formed in January through the merger of JCPenney and SPARC Group, bringing together brands including JCPenney, Brooks Brothers, Aéropostale, Eddie Bauer, Lucky Brand, and Nautica under a single organization. The company said at the time that it serves more than 60 million customers and operates across retail, ecommerce, and wholesale channels.
