Cognizant has launched its latest initiative, Cognizant Moment™, aimed at revolutionizing customer experience through artificial intelligence (AI). This new practice area builds upon the company's two decades of expertise in digital experience and recent acquisitions in the field.
Cognizant Moment™ is designed to help clients harness AI capabilities to reimagine customer interactions and develop growth-oriented strategies. The practice focuses on intelligent ecosystem orchestration, connecting experiences, data, technology, and operations across the enterprise ecosystem.
Ravi Kumar S, CEO of Cognizant, emphasized the importance of this approach, stating, "Every experience comes down to a series of moments, seamlessly enabled by intuitive strategy, human-centered design and curated technology." He added, "Cognizant research shows that a majority of G2000 business decision makers believe that generative AI will help them create new products and services, and many of them are already using the technology to design or deliver them."
