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    Council Post: AI Leaders' Responsibility in Shaping the Job Market Amidst Intelligent Automation

    Encouraging a culture of continuous learning within organizations is vital, as is advocating for policies that facilitate a smooth transition for the workforce, ensuring they remain resilient in the face of technological change.

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    Council Post: AI Leaders' Responsibility in Shaping the Job Market Amidst Intelligent Automation

    AI leaders bear the responsibility of guiding the job market amidst the rise of intelligent automation. They must prioritize transparency, communicating openly about which roles may be automated, and provide support for reskilling initiatives. Encouraging a culture of continuous learning within organizations is vital, as is advocating for policies that facilitate a smooth transition for the workforce, ensuring they remain resilient in the face of technological change.

    We had a roundtable discussion on the topic with a set of experienced and distinguished leaders in the industry. The session was moderated by Kashyap Raibagi, Associate Director - Growth at AIM Research along with panelists Trey Connoly, VP, Data & Analysis at Digitas North America, Swati Kirti, Senior Director AI/ML at Walmart Global Tech, Raghu Banda, Sr. Director, AI Product Management at SAP Labs and Rathnakumar Udayakumar, Co-Founder and Head of Product at Nextazy.

    I've definitely seen an impact. What I can say is there's been a noticeable shift in our job roles at Digitas, as well as our skill requirements within our organization. I'd say that some routine tasks, post-pandemic, that were traditionally performed by humans are now being automated. We're seeing that across multiple different industries.

    But what this really has done is led to a decrease in demand for those certain roles. I can share a recent use case: instead of developing certain creative for advertising, where we would usually use a graphic designer, we're utilizing AI-based tools to develop those computer-generated images. And this can be done in half the time. So, there's been an impact. This also makes the case for the more we automate, the more we see the value in some of these other roles that we have, that involve critical thinking, complex problem-solving skills for things we can’t automate.

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    About the author

    Anshika Mathews

    Anshika is the Global Media Lead for AIM Media House. She holds a keen interest in technology and related policy-making and its impact on society.

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