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    Council Post: Human-Centric Generative AI - A CXO's Guide to Responsible Implementation

    This approach, known as human-centric AI, is not simply a lofty ideal, but also a realistic requirement for ethical and sustainable AI implementation.

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    Council Post: Human-Centric Generative AI - A CXO's Guide to Responsible Implementation

    As generative AI continues to revolutionise businesses, understanding and applying a human-centric strategy is not only advantageous, but also necessary. As organisations seek to use the potential of these powerful algorithms, there is a growing realisation that AI development must be consistent with human values, ethics, and well-being. This approach, known as human-centric AI, is not simply a lofty ideal, but also a realistic requirement for ethical and sustainable AI implementation.

    To delve deeper into this critical topic, we convened a roundtable of distinguished industry leaders and experts. Our panelists included Biswanath Banik, Director of Data at Kredivo Group; Aishwarya Gupta, Global Solutions & AI & Automation Offerings Practice Head at Wipro Limited; Ravi Balasubramanian, Vice President of Data Science & Analytics at Victoria's Secret & Co; Pramod Rawat, Executive Director of Generative AI/ML, Data Analytics & Cloud Product Management; Narasimha Medeme, VP Head of Data Science at MakeMyTrip; and Uday Nedunuri, Head of Data Science at the Department of Culture and Tourism - Abu Dhabi.

    From prioritizing safety and ethics to enhancing customer experiences and empowering employees, our panelists share their perspectives on how businesses can leverage generative AI while keeping human interests at the core. They also discuss navigating compliance challenges, ensuring fairness and transparency in model development, and the promising applications of AI in various sectors.

    Understanding Human-Centric AI

    Broadly, human-centric AI is defined as AI that keeps human interests at its core. In any business, there are four main categories of human touchpoints: customers or end users, employees, stakeholders like investors, and the broader community, which includes anyone outside the first three.

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    About the author

    Anshika Mathews

    Anshika is the Global Media Lead for AIM Media House. She holds a keen interest in technology and related policy-making and its impact on society.

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