Deloitte Digital announces a strategic shift in its branding approach, harnessing the power of Generative AI (GenAI) for a dynamic global rebrand. This initiative demonstrates how GenAI technology can revolutionize branding and content creation, addressing the increasing demand for content across expanding channels and campaigns.
The Genesis of Orb Foundry
When Deloitte Digital was confronted with the need to rapidly generate supplementary brand assets for its visual identity system, it responded by devising the Orb Foundry . An additional feature, ‘the Orb Foundry,’ helps teams in more than 30 countries generate tailored 3D brand assets on the spot and large-scale. This example of GenAI illustrates the ability to democratize the procedure of building custom brand assets and make it simple for both designers and non-designers to craft new, brand-consistent visuals.
The Demand for Marketing Content
Deloitte Digital's research indicates that the demand for marketing content surged by 1.5 times in 2023, yet marketing teams could only satisfy this demand 55% of the time. The Orb Foundry addresses this gap, offering a practical solution for brands and marketers ready to advance their GenAI utilization in the face of limited case studies on GenAI-driven branding execution.
