GrowthLoop has launched a generative AI feature called Computed Attributes, powered by Amazon Web Services (AWS). This innovative solution, built on Amazon Bedrock and integrated with GrowthLoop's composable CDP, empowers marketers to create and execute highly-personalized, data-driven marketing campaigns with unprecedented efficiency and speed.
The Computed Attributes feature simplifies the process of audience segmentation and personalization by allowing marketers to input their desired attributes in plain language. The system then automatically generates the necessary computed fields using Amazon Bedrock. For instance, if a marketer needs to target customers who have made between one and five purchases in the past year, they can simply type, "has between 1 and 5 purchases over the last 12 months," and the computed field will be instantly created for use in their audience segment or campaign customer journey.
Anthony Rotio, Chief Data Strategy Officer at GrowthLoop, emphasized the significance of this development, stating, "With Computed Attributes powered by AWS, we are putting marketers in the driver seat when they need to quickly launch campaigns with sophisticated derived fields and highly personalized customer experiences. This eases pressure on data teams by providing them with transparency into the generated SQL for the new computed fields that the team requires. With GrowthLoop Audience Builder and AI capabilities, customers can increase the number of quarterly campaigns by up to 10x. This is a win-win for data and marketing teams and helps build trust across enterprise organizations."
