Harvard Campus Sees First Humanoid Robot Take On CMO Role

Uri, a humanoid robot, has been named Chief Marketing Officer of Series, a social networking platform.

Uri made its debut at Harvard University, engaging directly with students and attendees of the Harvard versus Brown game. During the launch, Uri led campus events including interactive sessions at Harvard Square, where it presented an 8-by-12-foot Series banner and handed out matcha to students. The campaign generated over one million social media views within 24 hours, signaling a significant level of engagement.

Nathaneo Johnson, CEO and Co-founder of Series, commented on the appointment: “Most CMOs cost $100k – $300k a year. Ours is a fraction of that, and it gains more attention than most celebrities do in any given room. That’s marketing.”

The Robot Behind the Role

Uri is built on the Unitree G1 humanoid robot model. It stands 1.2 meters tall and has 43 degrees of freedom, allowing it to move smoothly and interact naturally. It is equipped with 3D LiDAR and depth cameras to sense its surroundings, and it can adjust its movements based on audience responses.