Magic Apron started as a website tool. It is now in the aisles. Home Depot disclosed on its Q2 2026 earnings call on August 18 that its AI-powered product and project assistance tool has been expanded into stores, available on mobile for associates and customers to use while standing in the aisle where they need help.
The expansion adds a store context layer that the website version does not have. According to the company, Magic Apron now knows which store it is operating in, and tailors its inventory and product answers to that specific location rather than the general catalog.
Jordan Broggi, EVP Customer Experience and President Online, explained the commercial rationale on the call. "The nature of your questions and the nature of the help that we can give you is better if we understand, hey, you're in this store. Well, let's talk about the inventory that's in the store first."
