Hotwire Announces Global AI Innovation Team and AI Product Suite

Hotwire, a worldwide communications and marketing firm, has established a global AI Innovation team and released its first proprietary AI tool, GAIO.tech. This revolutionary platform offers novel insights into brand reputation, impact, and recommendations given by AI chatbots including ChatGPT, Claude, Gemini, and Perplexity. GAIO.tech is the first of a planned series of AI technologies and consulting solutions targeted at assisting global businesses in using AI into their marketing and communications strategies to improve business outcomes.

Sven Winnefeld, Vice President of AI Innovation at Hotwire, has been selected to oversee this programme. Winnefeld will lead the AI team throughout Hotwire's worldwide organisation, advising customers on AI strategy and communications programmes and building a portfolio of exclusive AI-powered products.

According to Heather Kernahan, Global Chief Executive Officer at Hotwire, “MuckRack's State of AI in PR 2024 report shows that 64% of PR professionals now use generative AI tools, up from just 28% a year ago. This rapid adoption will shape how AI is used in PR and marketing to engage target audiences and stakeholders. By launching a team dedicated to AI innovation, we can set our clients ahead of competitors through unique AI insights and technologies, done responsibly. Working with and understanding how best to deploy AI will allow global brands to build stronger reputations and relationships, boosting customer retention and revenues.”

GAIO.tech offers marketing and communications professionals essential insights into how AI chatbots like as ChatGPT, Claude, Gemini, and Perplexity portray their brands and goods. While traditional search engine optimisation (SEO) focuses on keywords and backlinks, GAIO.tech enables firms to leverage Generative Artificial Intelligence Optimisation (GAIO) to better comprehend brand mentions on these AI platforms. This involves finding the most notable replies and sources to determine which media outlets, platforms, and influencers are used and prioritised, resulting in more successful public relations and marketing initiatives.