How Non-AI Companies in the USA Have Leveraged Generative AI To Drive Revenue Growth

Generative artificial intelligence (AI) has evolved as a disruptive technology, altering industries and opening up new areas of innovation. Businesses across the United States have rapidly recognised its potential, exploiting its skills to fuel revenue growth and achieve a competitive advantage. According to a McKinsey analysis, generative AI may boost the global economy by $2.6 trillion to $4.4 trillion per year, with huge implications for customer operations, marketing, sales, software engineering, and R&D. This tremendous economic potential has sparked a rush of interest and investment from businesses looking to capitalise on generative AI's capabilities.

Since 2023, various non-AI organisations in the United States have incorporated this technology into their operations, researching novel use cases ranging from automating content production and improving customer experiences to optimising decision-making and expediting product development. Generative AI is proven to be a major changer in several sectors.

Wendy's

Industry: Quick Service Restaurant

Use Case: Wendy's® and Google Cloud have expanded their partnership to introduce Wendy's FreshAI, an innovative AI solution aimed at enhancing the drive-thru ordering process. Google Cloud's generative AI and large language models (LLMs) will now automate the ordering experience, improving accuracy and speed. This technology aims to meet the high expectations of customers, employees, and franchisees by streamlining the order process and reducing errors amidst the billions of possible menu combinations.