Enterprise AI, in production.
    Four desks, one beat.

    Retail · News

    HumanFirst Ventures into CPaaS Market to Unlock Generative AI Value

    HumanFirst is working to facilitate the development of GenAI’s value for the CPaaS provider and its users, based on the various channels of communication and increased customer engagement.

    Last updated

    HumanFirst Ventures into CPaaS Market to Unlock Generative AI Value

    HumanFirst, a leading platform for prompt and data engineering for Generative AI , disclosed its strategic entrance into the Communications Platform as a Service provider sector. HumanFirst is working to facilitate the development of GenAI’s value for the CPaaS provider and its users, based on the various channels of communication and increased customer engagement.

    Transforming Customer Insights through CPaaS

    In the realm of CPaaS, voice, video, and instant messaging stand as fundamental components of the customer journey, generating a vast influx of valuable data. Within this data lies the potential for significant business intelligence, automation opportunities, and customer experience (CX) transformations. However, the complexity and scale of managing such data pose significant challenges for many organizations.

    According to the "The State of Digital CX 2023" survey by Omdia, a considerable portion of organizations struggle with data accessibility and the efficient querying of data from diverse sources. Specifically, 47% of organizations find their data inaccessible or lacking in transparency, while 44% consider data querying to be overly time-consuming.

    HumanFirst's Mission: Enhancing Data Accessibility and Analysis

    Gregory Whiteside, CEO of HumanFirst, emphasizes the complexity and value of real customer interactions, noting that traditional methods of data analysis fall short in handling the specificity and scale required. "Rigid, rules-based programming and one-dimensional prompt interfaces prevent teams from analyzing them with specificity and scale. Once teams can query, organize, and monitor that data, their customer engagement will fundamentally change."

    by AIM Media HouseFree · No paywall

    Keep reading. It's free.

    Create a free Deployed account to finish this story and every story on the site. Choose the briefings you want with it:

    or

    No credit card. One click to unsubscribe. Already a reader? Sign in

    About the author

    Anshika Mathews

    Anshika is the Global Media Lead for AIM Media House. She holds a keen interest in technology and related policy-making and its impact on society.

    Related stories