“We Want to Be the Shopify for Growth,” Says Hypesonic’s Ananya Chadha

When founder Ananya Chadha talks about Hypesonic, she doesn’t describe a content tool or a marketing agency. It’s an AI platform that creates and improves ad creatives in real time, using performance data to decide what works and what doesn’t. That is, a self-optimizing AI growth engine.

Chadha traces the start of Hypesonic to watching small businesses around her struggle to grow. “My parents run a SOC 2 auditing company that they started together,” she recalled to AIM Media House. “They have such amazing clients and fundamentals, but they need a lot of help with marketing. It made me realize that sometimes mom-and-pop businesses or people with new inventions can have really great products, but they’re ultimately unable to grow and win because of their lack of knowledge around marketing and growth.”

That experience, combined with a background in AI, working on machine learning projects at IBM and with the Canadian military before studying electrical engineering and computer science at Stanford, shaped Hypesonic’s focus. “There have been a lot of co-pilots for programming and building,” she said. “The next generation of co-pilots will be around growth and scaling because those parts are just as important.”

“If creative is disconnected from conversion, you just end up with pretty videos that don’t sell.”

Smarter Campaigns, Less Work

The product was built to solve what Chadha calls “the broken middle” of marketing. “Someone can start a business or make a product, but then step two is like, okay, now we have to get it out to people,” she said. “Let’s say someone’s running their Facebook ads campaign and they need 30 new creatives every single week. It can be really challenging to go to a marketing agency and hop on a call with them, and then they take three weeks to get back to you.”