Insight and Bessemer Bet $22.5 Million on Sweep to Build the Agentic AI Layer for CRMs

Sweep, a New York-based startup building agentic AI for go-to-market operations, has raised $22.5 million in Series B funding led by Insight Partners, with continued participation from Bessemer Venture Partners. The funding comes amid growing demand from enterprises looking to embed AI deeper into their internal systems, particularly across customer-facing functions.

Founded in 2021, Sweep develops a platform that automates workflows inside widely used tools like Salesforce and HubSpot. Its software is designed to monitor CRM systems continuously, flag misalignments, recommend or implement improvements, and provide teams with real-time operational insights. Unlike traditional automation platforms that rely on fixed triggers or scripts, Sweep’s agentic layer learns from system metadata, adapts over time, and can take autonomous actions where appropriate.

The company’s approach has resonated with customers looking to streamline sales and marketing operations without increasing headcount or waiting on IT support. Sweep’s client base includes Wix, NBC Sports, Mass General Brigham, LG Electronics, Exiger, and Brex.

“We’re building a system that helps companies move at the speed of change,” said Ido Gaver, Sweep’s co-founder and CEO. “AI has completely reset how operational infrastructure needs to work—but most companies are still stuck with outdated tools and workflows. Sweep closes that gap.”