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    Instacart Brings Its AI Trolley to Morrisons

    "Customers want technology that helps them stay on budget and discover products they love."

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    Instacart Brings Its AI Trolley to Morrisons

    Instacart and Morrisons launched Caper smart trolleys at Morrisons' Preston supermarket on July 28, bringing AI-powered in-store shopping technology to the UK for the first time through a trial that makes Morrisons the first British supermarket to deploy the system.

    The trolley eliminates the traditional checkout interaction for customers who use it. Items are recognized automatically as they are placed inside, including fresh produce, which is weighed on the trolley itself, according to the press release.

    A touchscreen shows the running basket total throughout the shop, and shoppers scan their Morrisons More Card directly on the trolley to access loyalty savings and promotions without a separate scanning step. At the end of the trip, a barcode on the trolley's screen is scanned at a dedicated Caper checkout lane to complete payment.

    "Caper smart trolleys represent a new era for in-store grocery shopping, one where the physical store is as intelligent and personalized as the best online experience," said David McIntosh, Chief Connected Stores Officer at Instacart. "Customers want technology that helps them stay on budget and discover products they love, and Caper smart trolleys deliver both, directly in the aisle."

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    About the author

    Sachin Mohan

    Sachin is a Senior Writer at AIM Media House. He is a tech enthusiast and holds a very keen interest in emerging technologies and how they fare in the current market. He can be reached at sachin.mohan@aimmediahouse.com

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