L’Oréal USA’s CEO, Alexis Perakis-Valat, shared his strategic approach to the shifting American market and his plans for the company’s AI integration in a conversation with Beauty Inc. The interview marked the completion of his first 100 days in office on May 26, 2026.
In the interview, Perakis-Valat drew upon past digital revolutions he has been a part of, particularly the e-commerce revolution in China in 2010.
“It was exactly the moment when e-commerce exploded, and it was fascinating. Two things I took away involve the human adventure, because you have to make HR decisions based on skills, not experience or job titles. We had no seasoned e-commerce experts in the market, so you couldn’t just post a job opening. You had to look within your own teams,” he told Fine.
