To keep users connected and engaged on their platform, Snapchat has introduced some new features that rely heavily on generative artificial intelligence.
Among the AI-focused updates is a feature that allows snapchatters to design personalized clothes for their bitmoji characters with the help of AI prompts. For example, users can describe what they want their outfit to look like using words such as “vibrant graffiti” or “skull flower.” Once this tool is used, unique digital clothing items will be generated for the user’s bitmoji.
Furthermore, Snap is launching an AI-driven lens which throws back users into the 90s by placing them in a simulated retro setting for a nostalgic trip down memory lane.
