Mariano Russo Named Chief Data Officer at VML Mexico

In a key development, Mariano Russo has been named as the personal CDO at VML, a recognized digital experience agency. Through this strategic move, VML demonstrates its unyielding dedication to applying data-oriented tactics for purposes of achieving a growth of the business and giving customers unique experiences.

Experience and Expertise

With over 15 years of experience spanning diverse industries and world-class brands, Mariano Russo brings a wealth of expertise to his new role. His extensive background includes serving as a Strategic Business Intelligence Advisor and Global Leader of a Researchers Advisory Group in Latin America, where he spearheaded high-profile brand launches, repositioning efforts, and omnichannel experience initiatives.

Leadership in Data Analytics

Mariano Russo is recognized for his strong analytical prowess, insight development capabilities, and unsurpassed problem-solving skills. His expertise encompasses various domains, including Business Intelligence Analysis, Machine & Deep Learning, Targeted Advertising, CRM Strategy, and Digital Marketing Strategy.

Strategic Partnerships and Collaborations

Prior to joining VML, Mariano Russo held key leadership positions at prominent organizations such as Wunderman Thompson México and Findasense, where he led data, business intelligence, and customer experience initiatives. He also served as the Head of Data, BI & CX at Wunderman Thompson México, further demonstrating his proficiency in driving data-driven strategies to achieve business objectives.