Nike announced on May 19, 2026 that it is integrating Google's new AI commerce capability into the Gemini app and AI Mode on Google Search, enabling US consumers to discover and purchase Nike products directly within Google's conversational AI experiences, without leaving the interface where the discovery happened.
The integration uses Google's Universal Commerce Protocol-powered multi-item checkout, which allows shoppers to add products and complete purchases across Google using stored payment and shipping information from Google Wallet, according to the press release.
For Nike, the practical implication is that a consumer asking Gemini about football boots for this summer's tournament can move from that question to a completed Nike purchase within the same conversational session, without switching to nike.com, a retailer app, or a separate checkout flow.
