PathFactory Announces Strategic Acquisition of Uberflip

PathFactory, the leading Content Intelligence company, has announced its strategic acquisition of Uberflip, a leading content experience platform. This move creates a global leader in B2B Content Intelligence & Personalization.

Dev Ganesan, CEO and President of PathFactory, stated, "Today we bring together industry leaders that share a common vision for how B2B marketers can use generative AI to deliver better buying experiences that increase engagement and drive revenue. Our aligned cultures, rooted in innovation and led by strong, experienced management, will guide our team's success, accelerate product innovation, and scale growth."

Through a stock-for-stock deal, the acquisition merges two of the most reputable consultants in the business, who assist B2B marketers in providing customised buying experiences. With complementary expertise in content experiences and industry-leading content engagement analytics, the combined company hopes to overcome the difficulties in engaging today's B2B buyers.

Jeremy Schultz, CEO of Uberflip, added, "Together we are creating a powerful combination that will allow us to deliver better customer experiences and widen our reach. Our shared values of customer centricity, marketing technology expertise, and passion for helping the new generation of B2B marketers succeed in the new digital economy is accretive to both our companies and our customers."