At Salesforce’s Dreamforce conference in San Francisco, PepsiCo made one of the most definitive statements yet about the role of artificial intelligence in corporate strategy. Athina Kanioura, the company’s executive vice president and chief strategy and transformation officer, told the audience that by 2026 PepsiCo will operate as the world’s first “agentic AI-first” enterprise.
“We will be agentic in every part of the business by the end of 2026,” Kanioura said. “We will be the first company to be agentic AI-first in every part of the business, connecting all operations, connecting all our processes, the way we think of the business and strategise the business, the way we do innovation, commercialisation, execution and making sure that every employee in the company has a sales and growth mindset.”
The declaration places PepsiCo at the center of a conversation that is reshaping industries well beyond Silicon Valley. For Kanioura, the transition is not about isolated pilots but an enterprise-wide operating model that ties strategy, execution, and culture together through Salesforce’s Agentforce 360 platform.
