Picsart, the leading AI design studio, has announced a partnership with Getty Images to introduce commercially safe and responsible AI-generated imagery to its vast user base. The collaboration aims to empower millions of creators, marketers, and small businesses with cutting-edge tools to meet the growing demands of content creation.
According to Picsart's CEO and Founder, Hovhannes Avoyan, the partnership will enable users to access everything they need within the Picsart platform. "Today's marketers need to produce content 24/7 and they don't want to leave Picsart to do it. Having everything you need in one place allows everyone from the individual designer to small business owners to meet the constant creation demands of modern business," Avoyan stated. "Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand. We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market," he added.
The custom AI model will be developed from scratch by Picsart's AI lab, PAIR, and will be exclusively trained on Getty Images' licensed creative content. This approach ensures that the generated imagery adheres to the highest standards of commercial safety and respects the rights of intellectual property holders.
