Pinterest reported Q2 2026 results on August 4, 2026. In the call, they said that the AI shopping pivot is working with revenue up 18%, Performance+ carrying 30% of lower-funnel ad revenue, and Pinterest Assistant live for most US users.
The core market growth is stalling with flat user additions in the US and Canada, two million users lost in Europe, and three consecutive quarters of mostly stagnant usage in the regions that generate the platform's highest revenue per user, according to the release.
The company is converting its existing 640 million user base into a more commercially valuable audience, ad revenue per user is rising, large retailers are spending more, and small businesses are adopting automated shopping campaigns. But it is not adding new users in the markets where that conversion is most financially meaningful.
